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SAT-HUNGARY 07/02/97




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SAT-HUNGARY  97/02/07
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SOUNDS SHOCKING MAYBE, IT'S A 24 HOURS A DAY SHOPPING TV

    With the help of English investors a new 24 hours-a-day a shopping
channel called "Shopping TV" will start soon in Hungary. The new channel
will be transmitted through Antenna Hungaria's MPEG-2 digital package on
AMOS 1 (4W) and localy in Budapest via the "AM-mikro" microwave system.

    Shopping TV is a basic package cable only channel. The owners
promised that this will be a completly new kind of a program based on a
simple concept, with shows that will not lack of humor and entertainment.
They have made a commitment on developing Shopping TV as a model for other
such television channels.

    This new Hungarian channel will be specialized for the Hungarian
market selling all kinds of quality products from all around the World,
including Hungarian products as well. Orders can be made via phone with
more than 100 trained persons answering the calls.

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SAT-HUNGARY 1997. februar 7.
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EJJEL-NAPPAL SHOPPOLHATUNK: ITT A SHOPPING TV

    Angol befektetok segitsegevel egy 24 oras magyar bevasarlocsatorna
indul "Shopping TV" neven. Az uj csatornat az Antenna Hungaria MPEG-2
digitalis csomagjaban az AMOS 1-en (nyugati 4 fok) es a budapesti
AM-mikro rendszeren sugarozzak majd.

    A Shopping TV egy kizarolag a kabelhalozatok alapcsomagjaba szant
csatorna lesz. A tulajdonosok igeretet tettek arra, hogy ez egy egyszeru
alapelvu, teljesen uj fajta program lesz showmusorokkal, melyek nem
nelkulozik a humort es a szorakoztatast sem. Elkoteleztek magukat
amellett, hogy a Shopping TV-t mas hasonlo csatornak szamara is minta
ertekuve fejlesztik.

   Ez az uj magyar csatorna specialisan a magyar piac szamara keszul es a
Vilag minden tajekarol szarmazo minosegi termekeket ad majd el, beleertve
a magyar arukat is. Rendelni telefonon lehet, tobb mint 100 kepzett
munkatars fogadja majd a hivasokat.


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